A Guide to Sales and Marketing Careers Design, Plan — and then Sell
BY THOMAS PHELPS Updated December 12, 2018 Traditionally, the marketing departments of businesses were responsible for product design, identifying demographics, designing promotions, advertising and enabling the sales force with tools for their “go to market” strategy. Once marketing was finished, the sales professionals took over. If sales were strong, the marketing team felt as if they did a good job …
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