Want to shorten your commute from an hour to a minute? Many of the most successful small businesses started out in a home office. Whether your job involves a computer or a lawnmower, a home based business can be an inexpensive path to entrepreneurship. How do you start? We’ve grouped the following resources together as …
One thing we can all agree on is that female entrepreneurs don’t get enough press — even the successful ones. So let’s take a step toward changing that. Here’s a guest post from Mary Fernandez, a visibility strategist who helps entrepreneurs stand out online. (She’s also created a handy guide that will help you discover how to …
How to Start a Successful Business: 17 Women Entrepreneurs Share Their Stories Read More »
By Stacey Freeman Anything a man can do, a woman can do while wearing heels. Or pajamas and slippers. Remember that. Whether you’re currently a working mother who wants more than a dead end nine to five job or a stay-at-home mom who’s trying to get back in the game, anyone, especially a single …
Definition: A business whose primary office is in the owner’s home. The business can be any size or any type as long as the office itself is located in a home. Two out of three companies (of all sizes) begin in a spare bedroom, garage, basement or sometimes even a bathroom. That’s how companies as diverse …
Working from home can be a lot of fun — if you’ve chosen the right career. There are now more options than ever when it comes to home-based businesses. And some of the opportunities might be just what you’re looking for if you want to add some more fun to your life. Below is a list …
Home based business is very good for generating extra income. However success of Home based business depends upon your planning, execution & management capabilities. Home based business are low cost and easy to implement. If you want to quit your job and start small business, here is 11 Small Home based business ideas. 10 good business …
Michael H.Morris Gordon W.Paul https://doi.org/10.1016/0883-9026(87)90012-7Get rights and content Abstract This article examines the relationship between entrepreneurial and marketing orientations of a firm. It is hypothesized that more entrepreneurial firms will also be more marketing oriented. Both orientations represent strategic responses to the turbulent environments faced by firms today. Further, marketing provides an effective vehicle for …
The relationship between entrepreneurship and marketing in established firms Read More »
Additional marketing resources to assist in finding and keeping customers. Developing a Brand for Your Small Business Developing a brand for your business is important to your success. Your brand is much more than simply your logo on your business card. It’s the perception or feeling your customers have when they interact with your business …
Author(s): Mridula Gungaphul (Department of Management, Faculty of Law and Management, University of Mauritius, Reduit, Mauritius) Mehraz Boolaky (Department of Management and Marketing, Bang College of Business, KIMEP, Almaty, Kazakhstan) …Show less authors Abstract: Purpose – The purpose of this paper is to explore the importance that successful entrepreneurs in Mauritius attach to marketing in operating their business …
Entrepreneurship and marketing: an exploratory study in Mauritius Read More »
It is only recently that entrepreneurship has been studied as its own distinct category of business. The amazing success of once small companies like Microsoft, Virgin, and Dell has revealed that entrepreneurship is its own class of business with many unique challenges and opportunities. As the field has received more and more focus, specific strategies …