Empowerment

Michael H.Morris Gordon W.Paul https://doi.org/10.1016/0883-9026(87)90012-7Get rights and content Abstract This article examines the relationship between entrepreneurial and marketing orientations of a firm. It is hypothesized that more entrepreneurial firms will also be more marketing oriented. Both orientations represent strategic responses to the turbulent environments faced by firms today. Further, marketing provides an effective vehicle for …

The relationship between entrepreneurship and marketing in established firms Read More »

Additional marketing resources to assist in finding and keeping customers. Developing a Brand for Your Small Business Developing a brand for your business is important to your success. Your brand is much more than simply your logo on your business card. It’s the perception or feeling your customers have when they interact with your business …

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Author(s): Mridula Gungaphul (Department of Management, Faculty of Law and Management, University of Mauritius, Reduit, Mauritius) Mehraz Boolaky (Department of Management and Marketing, Bang College of Business, KIMEP, Almaty, Kazakhstan) …Show less authors Abstract: Purpose – The purpose of this paper is to explore the importance that successful entrepreneurs in Mauritius attach to marketing in operating their business …

Entrepreneurship and marketing: an exploratory study in Mauritius Read More »

BY THOMAS PHELPS Updated December 12, 2018 Traditionally, the marketing departments of businesses were responsible for product design, identifying demographics, designing promotions, advertising and enabling the sales force with tools for their “go to market” strategy. Once marketing was finished, the sales professionals took over. If sales were strong, the marketing team felt as if they did a good job …

A Guide to Sales and Marketing Careers Design, Plan — and then Sell Read More »

Ahmad Raza — June 3, 2016 0 I remember my first job as a junior staff at our local grocery store. My manager made sure I understood that if we didn’t take care of our customers, somebody else would. In my mind, my ability to make that customer’s visit a pleasant trip was my most …

3 Tips for Marketing Your Brand to the Self-Help, Independent Customer Read More »